MobileLocker Articles

The latest sales enablement news, trends, and information in the Life Sciences that your team needs to know to grow your business.

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How to Avoid The Most Common Content Distribution Disconnects

Are the marketing materials you develop actually used by the people on your sales team? Do they connect with your target customers? If you’re like most marketers, you probably have doubts. Distributing sales content effectively — and having target audiences connect with it as intended — are concerns for most marketing professionals. Let’s take a

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Sales Enablement Trends to Look Out For in 2019… and Beyond

Sales enablement helps more and more companies achieve their business goals every year. However, there’s always room to improve programs — even successful ones. The start of a new year is the perfect time to take your sales enablement efforts to the next level. Let’s take a look at some of the latest sales enablement

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Ultimate Sales Resolutions For The New Year

The new year is a great opportunity to start fresh. Here are the TOP TEN tried-and-true resolutions you should share with all your salespeople to start 2019 on a high note. 1. Stop beating yourself up. Salespeople face rejection. Every. Single. Day. Occasionally, it’s their fault. In most cases, it’s not. That’s why it’s important

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How to Create and Deliver Successful Sales Messages

A solid messaging platform is at the foundation of most successful sales and marketing efforts. Clear and strong messaging delivered in a consistent and systematic way has been proven to close more sales. It can also attract new backers for your business and top talent to your team. Here’s everything you need to know to

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6 Ways To Get Your Sales Team To Use Your Collateral

Do your salespeople use the marketing collateral you work so hard to develop? If you’re like most marketers, the answer is either a qualified “yes” — or a more honest “no.” There are many reasons salespeople don’t use the collateral provided to them: They aren’t aware the pieces exist The messaging is ineffective The format

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Better or Cheaper: Which Will Sell More?

Marketers and salespeople are always concerned about price. Am I charging too much? Am I asking for too little? Could I be undercut by competitors? Are low prices harming the image of my brand? Typically, marketers and salespeople err on the side of pricing too low. They research what their competitors charge and set their

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How To: Save a Sinking Sale

Have you ever watched a sale that’s about to fail because a prospective customer is being difficult? Have you wanted to help your salespeople save it? Here are nine things you can coach your sales team to do that will help bring dead deals back to life. 1. Say “I’m sorry.”. Have you ever come

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