Text Messaging That Works for Life Sciences

Pharmaceutical sales rep preparing for cardiologist visit

Text cardiologist 24 hours before scheduled call: "Hi Dr. Smith, excited for our discussion tomorrow on DESTINY outcomes. Quick question: are you more interested in cardiovascular endpoints or economic data?" Dr. Smith replies: "Cardiovascular, definitely." Rep tailors presentation on the spot.

✓ Warmer call, personalized messaging, documented engagement

Following up after office visit with oncology materials

Text 2 hours after visit: "Dr. Chen, thanks for your time today. As promised, here's the Phase 3 trial data you asked about." Share via QR code or trackable link. Receive alert 4 hours later: Dr. Chen opened link and spent 6 minutes on page 12 (safety data). Next call: "I saw you reviewed the safety section—any concerns?"

✓ Personalized follow-up based on actual engagement data, higher conversion

Medical Science Liaison exchanging clinical data with key opinion leader

Text KOL with link to 8 publications on new indication. Analytics show which studies KOL reviewed (spent 9 min on subgroup analysis, 2 min on safety review). During next meeting, lead with subgroup discussion. Document entire exchange for regulatory compliance and scientific inquiry tracking.

✓ Deeper scientific engagement, documented compliance audit trail, personalized relationship building

Rapid coordinated safety alert distribution to all reps and MSLs

Compliance team discovers product safety concern. Send coordinated text to 500 reps and MSLs with safety alert and approved talking points. Track 100% confirmation of receipt within 2 hours. Follow up with detailed guide for HCP conversations. Every message logged for audit trail.

✓ Rapid, documented, coordinated safety communication. Audit trail proves all reps notified and acknowledged

Medical device rep following up at major medical congress

Booth team prints QR codes on materials linking to conference space (clinical outcomes, ROI calculator, surgical videos, customer testimonials). Track 247 booth visitors, 89% scanned code. Analytics show CFO spent 8 min on ROI calculator, Chief of Surgery watched all 3 testimonials, IT director reviewed technical specs. Customize follow-up for each stakeholder.

✓ Generated 247 qualified leads with documented material engagement, tailored follow-ups, proven booth ROI

Clinical specialist supporting surgeon during operative case prep

Surgeon texts: "Quick question on sizing for tomorrow's case—patient has anatomical variation." Clinical specialist responds within 15 minutes with technical guidance and reference images via shared link. Surgeon reviews and confirms understanding. Full conversation logged in CRM. If adverse event later: complete conversation history available for defense.

✓ Immediate expert support, documented clinical consultation, regulatory protection, improved surgeon satisfaction

Device rep coordinating multi-stakeholder hospital procurement decision

Text procurement director: "Can we present to P&T committee next month?" Get immediate response. Coordinate with clinical director via text. Share health economic model and clinical evidence via trackable links. Track engagement: CFO reviewed cost analysis (7 min), Director of Nursing reviewed clinical outcomes (12 min), CEO viewed testimonials (4 min). Use engagement data to tailor formal presentation.

✓ Faster procurement decisions, multi-stakeholder engagement data, better-tailored pitch, opportunity tracking

IT director with urgent EHR integration issue during go-live

IT director texts: "System stuck on authentication, blocking user access." Solution engineer responds with troubleshooting steps within 10 minutes. They iterate via text with screenshots. Issue resolved. Entire conversation automatically logged for product feedback analysis. Engineering team reviews support conversations to identify product improvements.

✓ Fast resolution time, minimal downtime, support data drives product improvement, customer satisfaction

Hospital clinical coordinator asking about off-label use

Clinical coordinator texts: "Have you studied this indication? What's your guidance?" Medical affairs responds with peer-reviewed publications and regulatory guidance on off-label communication. Entire exchange is automatically documented and logged per FDA requirements. No risk of 'he said/she said' disputes.

✓ Compliant scientific inquiry response, regulatory audit trail, documented guidance on off-label communication

Rapid safety alert requiring coordinated rollout across all field teams

Safety concern identified. Compliance team sends coordinated text to 500 reps, MSLs, and clinical specialists with approved alert and talking points. Platform automatically: confirms 100% delivery, tracks viewing (when each person opened), logs acknowledgment, provides audit trail for regulatory inspection. Marketing can immediately measure rollout speed and comprehension.

✓ Rapid, audited safety communication, 100% team alignment, regulatory compliance documentation, launch velocity data