Know Exactly What's Working
Real-time engagement insights that show precisely how HCPs interact with your content—down to the sentence level.
The Analytics Black Hole
Without real-time engagement data, you're flying blind
Content Black Hole
Marketing creates content, but has no idea if reps use it or if HCPs engage. Content disappears into a void.
Gut Feel Decisions
Can't prove which materials drive HCP engagement or prescription behavior. Marketing ROI is a guessing game.
Rep Blind Spots
Sales reps share content via email but never know if HCPs opened it, viewed it, or engaged with specific pages.
Complete Visibility Into Every Interaction
Page-Level Tracking
See exactly which pages HCPs viewed and for how long
Email & SMS Alerts
Get notified the moment an HCP opens your shared content
Time-Spent Intelligence
Track engagement duration to identify high-interest content
Rep-Specific Dashboards
Each rep sees their own performance metrics
Team-Wide Analytics
Managers see aggregated metrics across territories
Content Performance Tracking
Discover which content drives engagement and which sits unused
Real-World Analytics Impact
See how teams use Mobile Locker analytics to drive results
Marketing Discovers Content Performance
Context: Brand manager for new oncology drug launch
After pushing efficacy deck to 200 reps, discover that only 12% opened it in first week. Drill down to find Midwest region has 89% adoption while Southeast has 3%. Investigate and discover incorrect CRM sync in Southeast. Fix issue and watch adoption climb to 91% within 48 hours.
Outcome: Saved product launch by catching critical content distribution failure early
Analytics Dashboard Screenshot
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Email Alert Screenshot
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Sales Rep Optimizes Follow-Up
Context: Pharma sales rep meeting with cardiologist
Share PI deck via email after office visit. Receive SMS alert 2 hours later that Dr. Smith opened the deck and spent 4 minutes on pages 12-14 (safety data). Call Dr. Smith next day: "I saw you were reviewing the safety profile—do you have any questions about the MACE data?" Dr. Smith impressed by timely follow-up.
Outcome: Converted skeptical HCP to prescriber based on timely, relevant follow-up
MSL Tracks Publication Engagement
Context: Medical Science Liaison sharing clinical study with KOL
Email 15 publications to cardiology KOL. Analytics show she spent 8 minutes on Study #7 (subgroup analysis) but only 30 seconds on Study #3 (primary endpoint). During next meeting, lead with subgroup data—exactly what she cared about.
Outcome: Deepened KOL relationship by focusing on her specific scientific interests
Page Tracking Screenshot
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Multi-stakeholder Analytics
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Device Rep Tracks VAC Presentation Impact
Context: Medical device rep presenting to Value Analysis Committee
Present surgical technique video and ROI calculator to 12-person VAC. Share materials via email after meeting. Analytics show CFO spent 9 minutes reviewing ROI calculator (page 7-11) but only 1 minute on clinical outcomes. Prepare financial justification memo for CFO and clinical summary for Chief of Surgery.
Outcome: Won $2.3M capital equipment contract by tailoring follow-up to each stakeholder's interests
Powerful Analytics Features
Everything you need to understand HCP engagement
Page-Level Tracking
See exactly which pages HCPs viewed, how long they spent, and which sections they re-read
Track engagement down to individual sentences in PDFs, slides in presentations, and chapters in long documents
Email & SMS Alerts
Get instant notifications when HCPs open your shared content
Choose email or SMS alerts. Set preferences per content type. Never miss a hot lead.
Time-Spent Intelligence
Track how long HCPs spend on each page to identify high-interest content
Heatmaps show which sections drive engagement. Use data to optimize future materials.
Rep-Specific Dashboards
Each rep sees their own performance metrics and engagement trends
Personal analytics for email shares, presentation views, and HCP engagement rates
Team-Wide Analytics
Managers see aggregated metrics across territories, regions, and teams
Compare rep performance, identify top performers, spot training opportunities
Content Performance Tracking
Discover which content drives engagement and which sits unused
Rank content by views, shares, and HCP engagement. Retire low-performers, promote winners.
Automatic CRM Logging
All analytics data automatically syncs to your CRM (Salesforce, Veeva, Microsoft Dynamics, CATS). HCP engagement becomes part of the permanent record—no manual data entry.
Engagement Metrics on HCP Records
View full engagement history directly in CRM
Manager Visibility
See field activity without asking reps
Compliance Audit Trails
Meet regulatory requirements automatically
Historical Trends
Track HCP engagement over time
What Our Customers Say
"I sent out 40 emails to cardiologists. I LOVE that I can see that within minutes several cardiologist have opened the email."
Jennifer K.
Account Executive, Bracco Diagnostics
"Love the tracking"
Dani L.
Bracco Diagnostics
"The ease of use and the ML team's willingness to custom fit the system to meet our needs."
Jessica M.
GenMab • NPS 10/10
Better Analytics Than Veeva CLM
| Feature | Mobile Locker | Veeva CLM |
|---|---|---|
| Email Tracking | Real-time HCP opens, clicks, time-spent | Limited email analytics |
| Remote Sharing Analytics | Teams, Zoom, WebEx engagement tracking | iPad-only presentations |
| Individual Rep Dashboards | Every rep sees their own metrics | Manager-level only |
| Page-Level Tracking | Down to sentence level | Slide-level only |
| Spam Testing | Test emails before sending | Not available |
| Address Verification | Verify HCP emails are valid | Not available |